German Quality
Objective: Relaunching the Grundig brand in Israel

For Israelis, German products will always symbolize quality and precision. When we were tasked with relaunching Grundig in Israel, our research revealed that many Israelis remembered the brand well and associated it with that characteristic German quality. So our mission was clear: leveraging those positive associations through a series of stylish commercials that were shown on TV and in movie theaters across the country.