The Worst Afikoman Present Ever
Objective: Promoting Bank Hapoalim's UP Card before Passover

Have you ever imagined what would happen if you gave your child a gift that was definitely something – but something he really, really didn’t like? To promote UP Card, Bank Hapoalim’s debit card, before the Passover holiday, we asked parents to film their children’s reactions to the Afikoman “present” we gave them. What happened? See for yourself…