The Beat Goes On
Objective: Launching the new SEAT Leon in Israel

Cars aren’t among the first instruments you expect to find in a musician’s repertoire. But we collaborated with international star Kutiman to produce a unique commercial made entirely from noises found in the new SEAT Leon. This was just the beginning of an entire campaign that even encouraged the target audience to play an active role by creating their own personalized videos to share. The result? Unprecedented sales and brand awareness.