How do you promote sculpting jeans without actually using the word “sculpt”, which suggests customers might not already be the Venus de Milo? So we thought, if push-up bras are so popular, why not push-up jeans! But our true masterpiece was inspiring Israelis to shake their booty by importing the twerking trend that captured the world. And the rest is perfectly-sculpted history.
Objective: Promoting Castro's new jeans with exclusive sculpting technology