Running solo is nice. Running together is power. In preparation for Nike’s Night Run, we transformed the Nike Facebook page into a meeting place for runners, where they could arrange training times and groups in the lead-up to the race. We also launched an app that let the runners track their progress during the race and display it in real-time on their Facebook timeline. The result: we conquered social media and Nike received media coverage that just ran and ran!
Nike Running Wall
Objective: Promoting Nike's Night Run