Just You and Your Music
Objective: Promoting the new Bose noise cancelling headphones

Our in-depth research revealed a truly mindblowing fact: many businesspeople would like a little peace and quiet now and again (who knew?). This means they’d love to get their hands (and ears) on QuietComfort headphones. These noise-cancelling headphones use unique technology to help people free themselves from distractions, so they can enjoy their quality time without being disturbed. So we placed relevant ads in a relevant location – El Al’s Atmosphere in-flight magazine (no, the snoring passengers and wailing babies weren’t actually part of our campaign).