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Objective: Reinforcing Bank Leumi as the financial expert for the internet generation

Mention finance and we’re already falling asleep. So when we designed a YouTube channel for Bank Leumi it was packed with engaging, attention-grabbing content – explanations from top experts about Israel’s financial world. We ended up transforming the Bank’s channel into a real asset that helped the bank strengthen their position as a financial expert, and it’s still attracting views, even right now… and now… and now…