Objective: Launching the new Sodexo application
“What and where are we eating today?” Sodexo’s new app answers all those tummy-rumbling problems. We decided to divide the app’s launch campaign into two tasty courses: the first part was convincing people to the download the app, and the second part was encouraging experimentation (most people don’t ever actually use the apps they download). The campaign was a real feast for the senses, and everyone was pleasantly satisfied.